Fast-food logos burned into pleasure center of children’s brains
A study has found that fast-food logos are branded into the minds of children at an early age, perhaps fueling the West’s obesity epidemic. The study showed children 60 logos from popular food brands and 60 logos from popular non-food brands. Researchers found that, when shown images of fast-food brands, the parts of kids’ brains linked with pleasure and appetite lit up. This is a concern because marketers tap into those portions of the brain long before children develop self-control, and most foods marketed to kids are high in calories, sugar, sodium, and fat.